Kaizen · TheNext
AI infrastructure for a three-day business summit hosted by Margulan Seisembai in Abu Dhabi — the flagship event of his Kaizen Club. One Telegram Mini-App: from the first click on a ticket to the materials after. Not a chatbot and not a single stage moment — the layer the whole event lives on: sales, entry, program, networking, diagnostics, AI avatars. Seven weeks to build. The venue date did not move.
If you promise AI everywhere, you have to build it everywhere.
The summit was positioned as the first AI-powered one: AI in every touchpoint, not one robot on stage. A premium audience notices the gap between the promise and what actually opens on the phone first.
One team had to close the sales bot, the mini-app with entry and schedule, voice AI avatars, the business diagnostic, seating, and post-event materials. Seven weeks. Venue date fixed.
- "AI everywhere" requires product infrastructure, not a wrapper over a single LLM.
- Seven parallel subsystems — from payments to live avatars — have to live inside one interface.
- Two hundred plus attendees arrive on the same day in the same room. Zero room for bugs.
One product from the first click to the materials after.
We folded everything into one Telegram Mini-App: one account, one database, one admin panel. The build follows the attendee journey, each stage with its own feature set.
A few decisions went into the final beyond the brief: the schedule moved onto the home screen, a shared AI generation feed replaced private video invites, and Face ID at entry was replaced with a personal QR — faster and more stable under peak load.
- 01
Buy and onboard
The Telegram bot walks the user from a sales-style AI quiz to checkout via Stripe, TipTopPay, or PayForm. The CRM is synced with the club database, so the bot recognises the tier — resident, platform member, external client — and quotes the right price.
- 02
Enter the room
A personal QR ticket linked to the attendee and their table. Scanned at the entrance, at networking rounds, and at the mastermind.
- 03
Live the three days
Schedule on the home screen. Kai Tinder for introductions, smart seating by business field, panel voting, speaker Q&A, and a topic-based expert mastermind.
- 04
Talk to AI
An interactive AI avatar of the club founder — live voice conversation. An AI host in the room. A panel of four historical AI personas in a live discussion format. The AI business diagnostic with a PDF report.
- 05
Take the materials
Text recaps and audio podcasts for every talk, speaker decks, the photo report, and a club membership offer with prepayment inside the mini-app.
Orchestrating four AI providers under one shell.
Four independent AI providers run inside one app: HeyGen for avatars, ElevenLabs for voice, separate LLMs for the conversational agents, and another LLM chain for the diagnostic. The user sees one interface — we built a thin product layer over several APIs with different limits and response formats.
The AI diagnostic is a strict methodology — the AI Maturity Index: six dimensions of company AI maturity, a 1–5 scale on each, and a PDF report with interpretation.
Several AI providers (HeyGen, ElevenLabs, multi-LLM) under one front-end shell — the user sees one interface.
AI diagnostic on the AI Maturity Index methodology: 6 dimensions, 1–5 scale, PDF report.
Custom admin panel — the client manages seating, access, and content without engineering.
Three payment systems and three attendee tiers, synced with the club CRM.
AI avatars we built
Three interactive AI avatars carried the summit on screen and inside the mini-app: Genghis Khan, Aristotle, and Kai — the Kaizen Club mascot. Each one speaks in character — voice, phrasing, and answer style tuned per persona, so attendees got a different conversation from each.
What changed
AI lived in every touchpoint
The "first AI-powered summit" positioning was delivered not by one stage moment but by the infrastructure: bot, mini-app, avatars, diagnostics, networking, materials — all running for three days across 200+ attendees.
226 attendees went through one product
Ticket and payment, QR entry, seating and networking, questions to speakers, materials after — the whole journey ran in a single Mini-App, with no parallel services or paper lists.
The platform outlived the event itself
The Mini-App is built as a template: the club team changes the programme and content in the admin panel without developers. Two months later the club came back asking about the next event.
Running an event where AI has to live across the whole attendee path?
We help turn the AI promise into a product infrastructure: one interface, several AI modes under the hood, and an admin panel for the event team.